To be effective, the public profile of your organization is more than a single newspaper column or 10 seconds on the news. Effective communications requires consistent messaging across a variety of opportunities and a range of mediums.
Every organization has unique communications needs. Knock on Wood Communications + Events works with you to identify the different audiences you need to reach - internal and external - and then proposes the best tools to deliver your message.
Media Relations
Modern media relations isn’t one way communication from clients to the media - that’s a monologue. Knock on Wood understands journalists have a job to do that’s every bit as important as broadcasting your message.
By maintaining excellent relationships with the press as well as our clients, and by recognizing the needs of both parties, we deliver consistently superior results. These relationships are equally valuable for promoting your story or for burying it.
We help clients create and capitalize on media opportunities while anticipating and avoiding pitfalls before they become problems.
Publicity
Generating awareness and creating a “buzz” are vital to the success of high-profile happenings. Knock on Wood Communications + Events assumes a multi-platform approach to communications using promotions and special events in tandem to create the atmosphere clients need to succeed.
From launch to wrap on a Broadway show, a charity concert, festival or anything in between, getting the right information to the right people can guarantee the success of your enterprise.
Event Management
If “God is in the details”, it’s never more true than in the planning and execution of important events. From cocktail receptions to a formal press conference, to a gala event, it takes enormous effort to make occasions flow smoothly and appear seamless to all participants.
With a million items ranging from invitations and registration to catering and AV set up, Knock on Wood events are meticulously planned and executed with precision.
Marketing Communications
Knock On Wood has a unique ability to assess the specific marketing communication needs of its clients and assemble the right combination of designers, writers and project management to match.
Where one client requires media buying support another needs help developing identity collateral such as web sites, stationary or menus.
Knock on Wood employees and associates are chosen both for their creativity and for their business acumen in recognizing the importance of your schedule and bottom line.
Community Relations
Every organization relies on its reputation, employees and community both directly and indirectly. Consistent, low-key communication between an organization and its stakeholders is vital to nurturing these resources.
Active participation and support of your community isn’t just the right thing to do, it’s also good business. Every community event your organization becomes involved with can reinforce your brand and foster additional good will.
Knock on Wood Communications + Events knows your community and your key stakeholders and knows how to stretch your promotions dollar by combining good works with good business.
Allow Knock on Wood to assist your organization with cause related marketing initiatives such as:
- ally identification and building
- fundraising events
- sponsorship consulting
- participation at community events
